HRS 1:2026 — Annex E forms
E-F1 … E-F5 — Mark, certificate, licence
Public consultation draft — draft v0.1 — issued 2026-09-07
This is a consultation draft, not an operative standard
The scheme described here is not yet certifying. No certificates have been issued and the Approved Supplier Register is not yet populated. Nothing in this document may be relied on as evidence of certification.
It is published for comment before it is finalised, because a certification standard that cannot be read by the people it governs is not a standard. Clause 12.2 commits us to publishing it; we would rather publish it early and be corrected.
Comments are invited until 2 November 2026. See How to respond. Passages marked ⚖️ are open questions on which we are specifically seeking views. Passages marked 📋 will be reconciled against OIC/SMIIC standards before issue.
This document is a scheme design. It is not a fatwa and does not purport to state Islamic law; questions of Shari'ah are for our Shari'ah Committee, whose rulings will be published with their reasoning.
⚠️ = requires Azerbaijani legal review before use
E-F1 — Mark artwork: design brief
This is a brief, not artwork. A designer produces the mark; this specifies what it must do.
The job the mark does
A consumer standing in a doorway, in under three seconds, must be able to tell: is this place certified, at what level, and can I check it? Nothing in the design may compete with that.
Hard constraints
| # | Constraint | Why |
|---|---|---|
| 1 | Legible at 3 metres at the size it will actually be applied to a door | Doorway distance |
| 2 | The Class B disclosure must be legible at the same distance as the primary wording | Annex E, E2.1 — if the disclosure needs a second look, the design has failed |
| 3 | Works in one colour, and in reverse | Menus, embossing, vinyl, newsprint |
| 4 | Readable at 16 px | Platform listings, favicons, app badges |
| 5 | Silhouette holds on light and dark backgrounds | Signage and dark-mode apps |
| 6 | Visually distinct from AZSTANDART, AzeSERT, and other bodies' marks | Consumers must not mistake ours for another's, and vice versa |
| 7 | Three variants only: A, B, Provisional | No families, no tiers, no anniversaries |
| 8 | Provisional is visually distinct, not a tinted variant of A or B | E2.2 — it confers no halal claim |
| 9 | Accommodates the QR without the QR looking like an afterthought | The QR is the verification, not decoration |
Class relationship — the central design problem
A and B must read as the same scheme at different levels, while B can never be mistaken for A at a glance. Common failures:
- B looks like A with a small footnote → the footnote is cropped, folded, or ignored
- B looks like a downgraded A → establishments refuse it and the scheme loses the majority of the market
- A and B look unrelated → the scheme has no coherent identity
Suggested direction, for the designer to test: identical mark shape, different lock-up, with the B disclosure set as a structural band — part of the mark's geometry, not text placed beside it. If the band is removed, the mark is visibly broken rather than merely reduced.
Deliverables
SVG + PNG at all sizes · one-colour and reverse · AZ / RU / EN / AR lock-ups if trilingual is chosen (E8.2) · clear-space and minimum-size rules · misuse examples · favicon and 16 px platform variants.
The certification mark is the subject of a trademark application. Artwork will be published with the brand guidelines (E-F2) once that application is filed.
E-F2 — Brand and reproduction guidelines
Structure for the designer to complete:
- The three variants — artwork, exact permitted wording, when each is used
- Minimum sizes — print (mm), screen (px), signage (cm at 3 m)
- Clear space — expressed in a unit derived from the mark itself
- Colour — primary, one-colour, reverse; Pantone / CMYK / RGB / hex
- The Class B disclosure — its size relationship to the primary wording, stated as a ratio that cannot be quietly reduced
- Language lock-ups — including Arabic RTL setting
- Applications — door, window, menu, uniform, vehicle, packaging, digital, platform avatar
- Misuse gallery — recoloured · stretched · rotated · disclosure removed · disclosure shrunk · combined with another body's mark · placed on an uncertified site · used after expiry
- The QR — size, quiet zone, minimum print resolution, placement, contrast
Section 8 is the one that gets used. Give real examples, including ones we expect to see.
E-F3 — Certificate template
Front — required content (HRS 1 cl. 8.2)
| Element | Note |
|---|---|
| Certification body name and mark | |
| HALAL CERTIFICATE | |
| Establishment legal name | |
| Trading name | if different |
| Full address of the certified site | one site per certificate |
| CLASS | A / B / Provisional — the most prominent element after the name |
| For Class B: the disclosure, in the mark's own lock-up | not a footnote |
| Scope | what is covered |
| Scope exclusions | printed even when "none" |
| Certificate number | HRS-{class}-{year}-{seq} |
| Issue date · Expiry date | |
| Name and signature of the decision-maker | HRS 1 cl. 12.5 |
| QR code | resolves to /register/e/{id} |
| Verification URL in plain text | for anyone who cannot scan |
Back
- What this certificate does and does not cover, in plain language, AZ / RU / EN
- How to verify — scan, or type the URL; and that the register is the authority
- How to report a concern (Annex G) — URL and phone
- "This certificate remains our property and must be returned on withdrawal"
Design rules
- Class is unmissable. Someone glancing at a wall must see A or B without reading.
- Scope exclusions are printed on the front, never only on the back.
- Provisional certificates are visually distinct and carry: "This is not a halal certification. Certification is in progress."
- Assume it will be photographed and forwarded — it must be legible on a phone screen.
- ⚖️ E8.3: security printing, or plain print relying on live QR verification? QR-only is cheaper and arguably more secure, since verification is live rather than visual.
E-F4 — Mark licence agreement ⚠️
Contractual. Requires Azerbaijani legal review before use. Heads of terms only.
Between Halal Ekosistem ("we") and [Establishment] ("you"), for certificate [HRS-X-YYYY-NNNN].
- Grant. Non-exclusive, non-transferable, revocable licence to display the mark, for the certified site and scope only, for the certificate term.
- Ownership. The mark remains ours. You acquire no rights in it and will not register or attempt to register it, or anything confusingly similar.
- Form of use. Only as issued, per Annex E and E-F2. No alteration of proportions, colour, wording, or the Class B disclosure.
- Class B. The disclosure is part of the mark and may not be removed, reduced, obscured, cropped, or omitted from any language version.
- Scope. Not to be used on any other site, brand, vehicle, or product not prepared at the certified site.
- Platforms. You are responsible for accuracy on every platform listing (HRS 1 cl. 8.5), including listings you did not create, subject to cl. 8.5(d).
- Languages. Consistent claims across every language version (cl. 8.6).
- Termination. Automatic on expiry, suspension or withdrawal. All use ceases within 24 hours, physical and digital; the certificate is returned.
- Post-termination. Continued use is misrepresentation. We may publish the fact, notify platforms directly, and pursue legal remedies.
- Audit and access. You permit announced and unannounced audit (cl. 10.2, 10.3).
- Indemnity. ⚠️ legal input required.
- Governing law. Republic of Azerbaijan. ⚠️
- No warranty to third parties. The certificate states compliance with HRS 1 at the times assessed; it is not a guarantee to any consumer of any individual meal.
Clause 13 needs careful legal drafting. It must limit our liability without undermining the consumer confidence the mark exists to create — say too much and the mark means nothing, say too little and every complaint becomes our problem.
E-F5 — Misuse notification and takedown templates
T1 — Certified establishment, wrong use
Incorrect use of the certification mark
On [date] we observed at [location / URL]: [describe]. This does not comply with [Annex E clause].
Correct or remove within 7 days and confirm with photographic evidence. Failure will be recorded as a non-conformity under HRS 1 clause 11 and may lead to suspension.
Where the use overstates your certified class, this is a Critical non-conformity and the deadline is 24 hours.
T2 — Suspended or withdrawn, still displaying
Urgent — remove the certification mark
Your certification was [suspended / withdrawn] on [date]. The mark must be removed from all physical and digital locations within 24 hours, and the certificate returned.
We have observed continued display at [locations] as of [date/time].
Continued display is misrepresentation of certification status. Unless removed within 24 hours we will notify the platforms on which you are listed, publish the fact on the register, and consider further action. The register already records your status as [suspended / withdrawn] and any QR scan will show it.
T3 — Uncertified business using the mark
Unauthorised use of a certification mark
The mark displayed at [location / URL] is the registered certification mark of Halal Ekosistem. [Business] is not certified and has never been certified.
Displaying it represents to consumers that this business has been assessed and certified. It has not.
Remove it within 7 days and confirm in writing. We will otherwise notify the platforms concerned, publish a consumer notice, and pursue remedies available to us as proprietor.
If you wish to apply for certification: https://sufra.halalekosistem.org/standard.
T4 — Platform takedown
Incorrect halal certification claim — [platform], listing https://sufra.halalekosistem.org/standard
We are the certification body named or implied in this listing.
☐ The business is not certified by us. ☐ The business holds Class B certification — halal kitchen with alcohol served on the premises — and the listing omits the required disclosure, presenting it as fully halal. ☐ The business's certification is suspended / withdrawn as of [date].
Our public register is authoritative and machine-readable: [register URL], with a changes feed at
/register/api/v1/changesyou may consume to keep listings accurate.We ask you to [remove the halal claim / add the required disclosure]. We are glad to work with you on an automated feed to prevent recurrence.
T4 is the one worth investing in. Aggregators offer a binary halal filter that Class B does not fit (Annex E, E5.2). Every T4 sent is evidence for the case that platforms should consume the register directly — which is a better outcome than winning takedowns one at a time.